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Mark Eden bust developer : ウィキペディア英語版 | Mark Eden bust developer
The Mark Eden bust developer was a device and regimen sold by the Mark Eden company of San Francisco, California, that promised to enlarge a woman's breasts. Jack and Eileen Feather, California based figure salon entrepreneurs, were the promoters of the device.〔Jane Brody, "(Personal Health )" (byline Nov. 16, 1983, accessed Feb. 23, 2009), ''New York Times''.〕 The product was widely marketed in women's magazines during the 1960s and 1970s, making claims such as, "For thousands, Mark Eden has transformed flat bustlines into firm, shapely fullness." Its makers withdrew the product from the market following their indictment for mail fraud. ==The product== The product consisted of a regimen of exercises using a clamshell-like device with a spring to provide resistance.〔(Pop Culture Matters )〕〔(Departmental Decision ), USPS, ''In the Matter of the Complaint Against MARK EDEN at San Francisco, California P.O.D. Docket No. 2/204''〕 The device and the regimen were never illustrated or described in the advertisements, which instead usually contained pictures of women showing their breasts.〔See illustration.〕 To the extent that the product had any effects at all, it worked by enlarging the pectoral muscles and latissimus dorsi, which could increase the circumference of the exerciser's bustline without actually enlarging breasts.〔("You must, you must, work to support bust" ), ''Oakland Tribune'', Aug. 7, 2005, accessed May 1, 2008. See also, (''In the Matter of the Complaint Against ISO-TENSOR PLAN'' ), United States Postal Service, Docket No. 3/30.〕 Spokeswomen for the product included June Wilkinson, the ''Playboy'' centerfold, who appeared in one edition of the product's documentation.〔(Pop Culture Matters )〕
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